The Top 20 Best Seller Books on Sales And Marketing
The Top 20 Best Seller Books on Sales And Marketing

The Top 10 Best Seller Books on Sales And Marketing – Sell Like Crazy

Introduction :

In business, you are always going to encounter situations where you’ll need to make sales in order to succeed and make money, whether it’s through marketing strategies or just an outright sale of your product or service. To ensure that you make these sales as easy as possible, it’s best to be educated on the subject beforehand. This list has The Top 10Best Seller Books on Sales And Marketing so that you can stay ahead of the curve in this important field.

List of The Top 20 Best Seller Books on Sales And Marketing :

The Top 20 Best Seller Books on Sales And Marketing
The Top 20 Best Seller Books on Sales And Marketing

#1 How To Win Friends And Influence People by Dale Carnegie :

Written in 1936, Carnegie’s self-help bestseller has sold over 15 million copies and still sells around 1,000 copies a day. Its timeless advice includes guidelines for winning people over to your way of thinking through tact and honesty; how to win people to your way of thinking; and how to change people without giving offense or arousing resentment. He also warns against being a pigeon-holer – someone who puts everyone into one easy-to-remember category.

Key Notes of These Books :

  • People who are too nice always end up at a disadvantage. They never have time to think of anything but pleasing other people, and they often have to bear with injustice which drives them crazy.
  • We can make more friends in two months by becoming interested in other people than we can in two years by trying to get other people interested in us.
  • The only way to get the best of an argument is to avoid it.
  • If you want to gather honey, don’t kick over the beehive.

Notable quotes :

  • If you have an important point to make, don’t try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again.
  • In dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.
  • There is only one way… to get anybody to do anything. And that is by making the other person want to do it.

#2 Never Eat Alone by Keith Ferrazzi :

In his bestseller Never Eat Alone, Keith Ferrazzi shares a deep understanding of relationships and how to use them for success. His tips about nurturing your network are inspiring and motivating for any sales or marketing professional. He has great insights about transforming acquaintances into colleagues and turning colleagues into friends. For example, he says that successful people often have common traits such as being compassionate and trustworthy, while also sharing their own experiences and resources with others in an attempt to help them.

Key Notes of These Books :

  • Sales and marketing are not two different things. Both involve communicating with people, and both require you to be a good listener in order to understand what your clients want and need.
  • A good sales and marketing person is not an extrovert, but a confident, self-aware person who knows how to deal with people in all types of situations.
  • A good sales and marketing person also has an eye for detail, and can often spot trends before other people do.
  • Don’t rely solely on technology. You still need to meet people in person and develop a strong relationship with them in order to succeed.

Notable quotes:

  • If you want to be successful, find someone who has achieved that level of success and learn from them.
  • If you want to be successful, invest in your relationships with people.
  • If you want to be successful, give more than you take.
  • If you want to be successful, always remember that people buy from those they know, like, and trust.

#3 What They Don’t Teach You At Harvard Business School by Mark McCormack :

If you want to learn how to think like a successful businessperson, don’t waste your time and money in business school. The best way to become a good entrepreneur is to read books by successful entrepreneurs. This book was written by Mark McCormack, founder of International Management Group, which he sold for $800 million in 2001. He used his $250 million stake in IMG for personal investments, and became even richer after selling an additional 100 percent stake later that year for $600 million more!

Key Notes of These Books :

  • Be willing to be different, be bold and take risks. If you are doing something just because everyone else is doing it, you will never truly succeed in sales or marketing.
  • Be innovative and find your own unique way to be different. In sales and marketing, like life, you are rewarded for being different. If all you do is try to emulate someone else’s success, it will not happen for you.
  • Build your team and then get out of their way. You are not a Lone Ranger and no matter how smart or talented you are, it’s always going to take a team effort to succeed in sales and marketing, like any business.

Notable quotes :

  • If you can’t explain it simply, you don’t understand it well enough. —Albert Einstein
  • I have not failed 700 times. I have succeeded in proving that those 700 ways will not work.
  • Anyone who has never made a mistake has never tried anything new. —Albert Einstein
  • It’s not that I’m so smart, it’s just that I stay with problems longer. —Albert Einstein
  • I am enough of an artist to draw freely upon my imagination. Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world. —Albert Einstein.

#4 Book Yourself Solid – Michael Port :

If you’re looking for a comprehensive book that gets down to business and provides you with everything you need to get started, look no further than Michael Port’s Book Yourself Solid. This book is jam-packed with useful information and tips. Although it may seem as though it’s geared towards service providers like freelancers or consultants, don’t be fooled: these methods apply to anyone trying to increase their visibility and credibility, including entrepreneurs launching new products.

Key Notes of These Books :

  • Self-promotion is not about bragging or being pushy. It’s about letting people know you exist and what you do in a way that doesn’t make them feel like they’re being sold to.
  • You don’t have to be a natural self-promoter, but if you want more clients, sales, and business opportunities, then it’s time to get over your fear of selling yourself.
  • The best way to learn how to promote yourself is by doing it.
  • There are three types of promotion: paid, earned, and owned media.
  • If you want to be successful at self-promotion, then you need to understand what your goals are before you start promoting yourself.

Notable quotes :

  • You can’t sell something to someone who doesn’t know you exist. – Michael Port
  • If you’re not promoting yourself, then no one else will. – Michael Port
  • If you do what you’ve always done, you’ll get what you’ve always gotten. – Michael Port
  • You can’t expect people to buy from you if they don’t know who you are or what you do. – Michael Port
  • You have to be willing to put yourself out there and take some risks in order to promote yourself effectively.

Related post: business strategy books

#5 Zig Ziglar’s Secrets of Closing the Sale – Zig Ziglar :

Zig Ziglar’s Secrets of Closing the Sale is known as one of the best sales books ever written. It is a classic must-read for every sales person. Whether you are trying to close deals, need motivation, or just looking for tips to improve your skills, it’s here in Ziglar’s book. In Secrets of Closing The Sale, readers get a behind-the-scenes look at what makes some people great closer and others mediocre and how they develop their skills.

Key Notes of These Books :

  • There are no secrets to success, only secrets to failure. If you want to succeed in sales, it’s not about what you know; it’s about who you know and how well you can close a deal.
  • Know what motivates your buyer and have something to offer that person at every stage of a transaction.
  • No matter how good you are, you can always get better at closing sales.
  • Zig Ziglar’s Secrets of Closing The Sale is not a book about techniques for closing sales; it’s about a philosophy that includes key ideas, attitudes, and guidelines for succeeding in business.

Notable quotes:

  • You don’t have to be great to start, but you have to start to be great.
  • People don’t buy for logical reasons. They buy for emotional reasons.
  • You can have everything in life you want if you will just help enough other people get what they want.
  • It’s easy to have faith in yourself and have discipline when you’re a winner, when you’re number one. What you got to have is faith and discipline when you’re not yet a winner.
  • More often than not, you’ll get exactly what you expect – no more and no less.

#6 Relationship Selling – Stephen Heiman :

This classic sales book focuses on how to develop strong relationships within an organization. A great starting point for any new sales person who has never been in a formal sales role before. Aimed at salespeople, not marketers or people selling a product (read: other than actual sales reps). #12 Never Split The Difference – Chris Voss: This negotiation tactics book is not just aimed at salespeople; it’s geared toward anyone who needs to negotiate effectively.

Key Notes of These Books :

  • The #1 best seller book is a classic sales book that focuses on relationship selling, not marketing or product selling.
  • The #2 best seller book is a negotiation tactics book, not a sales book or marketing book.
  • Sales books sell better than marketing books, even though there are many more marketing books out there.
  • People who want to learn about sales and marketing should read sales and marketing books, not business or general management books (or other non-sales/marketing-related topics).
  • It is important to understand sales, marketing, and business basics before moving into more advanced topics (such as data science).

Notable quotes :

  • What’s funny is that I’ve never read a sales book in my life. – Chris Voss, Never Split The Difference: Negotiating As If Your Life Depended On It (Kindle Location 2).
  • I have no idea how to sell stuff and neither do you. – Chris Voss, Never Split The Difference: Negotiating As If Your Life Depended On It (Kindle Location 38).
  • There are many books that can teach you to be a better marketer or manager or entrepreneur, but there is only one book that will teach you how to negotiate like a hostage negotiator.
  • If you want to be a great marketer or salesperson, then you need to know how to read, write, speak and think like one.

#7. Little Red Book of Selling – Jeffrey Gitomer :

A Challenger Sale is a term that was coined in 2010 by two Harvard Business School graduates. The concept of a Challenger Sale involves introducing new ideas to your customers and challenging them to improve their business. While many salespeople are afraid of upsetting clients, those who adopt a Challenger approach can reap huge rewards. The book includes insights from some of today’s most innovative sales organizations, including Ritz-Carlton, Intuit, Cisco Systems, and Disney.

Key Notes of These Books :

  • There are no secrets to success in selling; there are only well-kept secrets.
  • The best salespeople have a genuine interest in helping their customers, and they know that helping their customers is far more important than making a sale for themselves.
  • It’s not what you know, it’s who you know.
  • The best salespeople make their customers feel like they’re dealing with a friend, not a stranger or a competitor.
  • A good salesperson knows that it’s easier to sell to an existing customer than it is to find a new one.

Notable quotes :

  • If you think you’re too small to have an impact, try going to bed with a mosquito in the room. – Anita Roddick
  • A man who has never gone to school may steal from a freight car; but if he has a university education, he may steal the whole railroad. – Theodore Roosevelt
  • Never tell people how to do things. Tell them what to do, and they will surprise you with their ingenuity. – George S Patton
  • If your actions inspire others to dream more, learn more, do more, and become more, you are a leader.- John Quincy Adams
  • You can easily judge the character of a man by how he treats those who can do nothing for him. – James Dyson.

#8. Little Red Book of Selling – Jeffrey Gitomer :

The little red book is a must-read for every sales rep. Gitomer has spent his career working with top salespeople at companies like IBM, Microsoft, and countless others. You’ll learn how to close deals and create success in your company by following his advice. In fact, if you’re looking for a new job, I recommend reading it first before accepting a position. It will put your head and shoulders above all of your competition!

Key Notes of These Books :

  • Believe in yourself and your ideas.
  • Believe in your company.
  • Be enthusiastic and passionate about what you do and say it with confidence!
  • Don’t be afraid to ask for what you want or need (within reason).
  • Don’t be afraid to ask for help if you need it!
  • Don’t sell yourself short, always get paid what you deserve and more!

Notable quotes :

  • You can get everything in life you want if you will just help enough other people get what they want.
  • If you don’t like how things are, change it!
  • If you want to be successful, find someone who has achieved the results you want and copy what they do and you’ll achieve similar results.
  • If you can’t explain it simply, you don’t understand it well enough.
  • If you judge people, you have no time to love them.

#9 Mastering the Art of Sales – Joe Girard :

The Greatest Car Salesman Ever. Ever. There have been many books written about selling, but none is more candid and straightforward than Joe Girard’s classic book, Mastering The Art Of Selling. Girard’s style, as both a seller and a writer, is no-nonsense and refreshingly honest.

Key Notes of These Books :

  • Make a list of every single thing you can think of that people buy or sell, and then figure out how to get some of that business for yourself. In other words, don’t limit yourself to just one type of product or service.
  • Write down a list of all your best friends, and think about what they might want to buy or sell. Then use that information to get a little closer to them.
  • Don’t sell anything you wouldn’t buy yourself. It’s that simple!
  • Strive to make every customer so happy with your product or service that they’re determined to tell everyone they know how much they like you and what you do. If they can’t help doing that, all the better!
  • If you can’t sell it, thank them for their time and tell them that you’re not right for them.

Notable quotes:

  • I’m not a good salesman, I’m a great salesman.
  • I never had a failure. Every time I failed, I learned something.
  • I’m not a born salesman. But I will work harder than anyone else to be the best, and that’s what counts.
  • If you’re not closing, you’re not trying!
  • If they can’t understand it, they can’t buy it!

#10 SPIN Selling by Neil Rackham :

SPIN stands for Situation, Problem, Implication, and Need-payoff. Rackham does a fantastic job of detailing how to overcome objections. He offers real-world examples that are easy to follow. This book is mandatory reading for any sales professional, especially those with experience or in an entry-level role. You’ll come away from it with a better understanding of how to use SPIN Selling in your own workplace and daily life situations!

Key Notes :

  • Understanding your prospect’s needs and concerns will help you gain their trust and confidence in your product or service.
  • Ask questions to uncover potential objections, and to determine how to present your product or service.
  • Learn from a prospect’s responses and adjust your approach accordingly.
  • Close your deal with a clear indication of what will happen next and when you will follow up with them.
  • Follow up with all prospects within 24 hours of your initial meeting, if you don’t, then you’re likely to lose them.

Notable quotes :

  • I want to be absolutely clear that I am not advocating being insincere or deceptive in any way when dealing with prospects.
  • Don’t ever forget that people buy for their reasons, not yours. Your job is to find out why and then play upon it.
  • When you are selling your product or service, you are really selling your prospect an image of himself or herself in a better situation because of what you have done for them.
  • The key to successful selling is not to be a better salesperson than your prospect, but to be a better person than your prospect.
  • Don’t sell them what they want, rather, sell them what they need.


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